With the rollout of our new brand, we understand that you may have questions about how this impacts you. Below are answers to some frequently asked questions:
Will I need to request a new badge?
Over the course of the next year, Kettering Health will be rolling out new badges for facilities and departments. More details will be provided once your department is eligible.
Will I need to order new uniforms? How can I do so?
You do not need to immediately order new uniforms just because of the new brand. Whenever you need to replace your uniform due to normal wear and tear, simply order items through the regular uniform store, and you’ll receive uniforms with the new branding.
Will I have to change any information regarding payroll?
All employment information is remaining the same, so you do not need to make any changes with Payroll.
Will this change my W-2s?
This change does not impact employee data, so there will not be any changes in your W-2s. You will be able to file your taxes under your facility name as you have done previously.
Can I still wear clothing branded with the old logo to work?
Employees may still wear clothing with the old logo to work through May 2022. It is encouraged that employees work towards wearing the new logo as more options become available.
Do I need to order new business cards?
Employees are not required to order new business cards immediately but those who would like to can do so on k-direct.
Should I continue to distribute brochures, patient handouts, etc. with the old logo on them?
Yes, you can still hand out any brochures, handouts, and other printed pieces you have. Once you run out, or if you need a new item, follow your typical process to connect with your appropriate Marketing specialist, and they will assist with creating a version with the new branding.
Doesn’t a brand refresh cost money to replace things like signage and branded documents? How is Kettering Health implementing this change?
From the beginning of this project, we emphasized an efficient and cost-effective approach. That’s why we’re asking teams to slowly deplete your inventory of printed items and other branded materials first, with updates coming as materials run out. You can expect most brand updates to be completed by May 2022. Permanent signage will be updated on every building over the next three years and is part of our normal capital budget.
When do the name changes go into effect?
The brand refresh is occurring in a phased approach to emphasize process and financial efficiency, and most brand updates will be completed by May 2022.
As of May 10, the change from Kettering Health Network to Kettering Health became official, along with our new logo, colors, and the visual identity of our brand. However, the facility name changes associated with this rollout are not official until we have formally notified the public of these changes and updated them with various regulatory bodies.
Please note: All updates with regard to facility name changes are being handled by a dedicated project team, who is managing that process in a phased approach. Until the new names are formalized, it is important that the new name is not used, especially in patient-facing communications. This includes updating email signatures, answering the phone, updating printed communications, etc.
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